on MARCH 22, 2016]
via @fresnobee.com – Save Mart has stopped selling the energy drink 51FIFTY, responding to a campaign by mental health advocates who say the name is offensive.
IT’S MY GOAL TO BREAK THE STIGMA.
— Eve Hinson of Fresno
Eve Hinson of Fresno has asked 51FIFTY to change the name since last year. She has post-traumatic stress disorder and a functional neurological disorder.
“It’s making fun of a condition that’s an illness,” she said. “The stigma of mental illness is so integrated in our society people don’t realize they’re making fun of a crisis moment.”
But the creator of the drink sees it differently. CEO Carlos Vieira, who also works at his family business farming sweet potatoes, said the inspiration for the brand came when he decided to start racing cars at age 35.
IT’S ALL ABOUT GIVING BACK AND HELPING OUT.
— Carlos Vieira, 51FIFTY CEO, about autism awareness
“My friends were telling me, you’re crazy for showing up at the racetrack. You have zero experience racing cars. I said, ‘No, guys, I’m going to do it. I want to create a logo to represent that.’ ”
That logo – 5150 – was painted on the hood of the car. The 51FIFTY website explains the name as representing “a person who never quits, meets all challenges head on, doesn’t feel fear, pushes the limit and is crazy enough to chase his or her dream.”