#TheReal5150 | News Coverage: 51Fifty Energy Drink Debate in Unusual Turn

on APRIL 10, 2016]

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51FIFTY energy drink debate takes unusual turn

  • Foundation related to 51FIFTY drink starts campaign to end mental illness stigma
  • Mental health advocates launch campaign that advocates for autism
  • Supporters of 51FIFTY get vocal

TheMighty.com: Energy Drink 51Fifty Under Fire for Stigmatizing Mental Illness

It’s important to us that we source local products. 51Fifty energy drink was popular among Save Mart shoppers; however, our sale of the product was never intended to diminish the seriousness of mental illness,” Save Mart spokesperson Nannette Miranda told ABC30. “We have made the decision to discontinue this product in our stores.”

NPR audio and text: Controversy Brews As Save Mart Drops Energy Drink Over “51FIFTY” Name

“I’m the real 5150 and I’m telling you this is stigma. We don’t live the madness by choice and to say that it’s a choice is false.” – Eve Hinson

Fresnobee.com: Save Mart drops 51FIFTY energy drink; name is offensive, mental health advocates say

“It’s all about giving back and helping out.” – Carlos Vieira, 51Fifty CEO, about autism awareness
“It’s making fun of a condition that’s an illness,” Hinson said. “The stigma of mental illness is so integrated in our society people don’t realize they’re making fun of a crisis moment.”
and
“My friends were telling me, you’re crazy for showing up at the racetrack. You have zero experience racing cars. I said, ‘No, guys, I’m going to do it. I want to create a logo to represent that.’ ” – Carlos Vieira

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Eve Hinson of Fresno has asked 51FIFTY to change the name since last year. … Losing Save Mart as a customer won’t convince Vieira to change the name of the drink. “Changing the name would totally go against what51FIFTYmeans,” he said.

51FIFTY energy drink's name too close for comfort, mental health advocates say
Sacramento Bee - ‎Mar 23, 2016‎

Eve Hinson of Fresno has asked 51FIFTY to change the name since last year. … Losing Save Mart as a customer won’t convince Vieira to change the name of the drink. “Changing the name would totally go against what 51FIFTYmeans,” he said. “51FIFTY is

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Charlotte Observer – ‎Mar 23, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Modesto Bee – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

The Telegraph – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Idaho Statesman – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Merced Sun-Star – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

The Sun Herald – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Kansas City Star – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Miami Herald – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Wichita Eagle – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Island Packet – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Wichita Eagle – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Tri-City Herald – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Columbus Ledger-Enquirer – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

The Olympian – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Bradenton Herald – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

The News Tribune – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Charlotte Observer – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Modesto Bee – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

The Telegraph – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Fresno Bee – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Myrtle Beach Sun News – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Centre Daily Times – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Centre Daily Times – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Idaho Statesman – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Belleville News-Democrat – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

The Bellingham Herald – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Kansas City Star – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

The San Luis Obispo Tribune – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates sayThe Sun Herald – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Miami Herald – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Lexington Herald Leader – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

Fort Worth Star Telegram – ‎Mar 22, 2016‎

51FIFTY energy drink’s name too close for comfort, mental health advocates say

News & Observer – ‎Mar 22, 2016‎

Letters to Editor

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